top of page
  • apekary

Personal news: why I’m now leaving MSNBC

“Just quit.”

That’s the advice Alec gave a year and a half ago when I expressed concerns about my job.

“You just quit. It’s that simple.”

“Stay at MSNBC at least until the midterms,” Jeffrey said a couple years back. He advised to watch and see what happens.

“Hang in there… you’re needed,” Elizabeth recommended last winter. “I was in your shoes when I was younger but I stuck it out.”

A year and a half ago, simply quitting my job without knowing my next step sounded pretty radical. So I stuck it out a bit longer until we were in the middle of a pandemic to make a truly radical move.

July 24th was my last day at MSNBC. I don’t know what I’m going to do next exactly but I simply couldn’t stay there anymore. My colleagues are very smart people with good intentions. The problem is the job itself. It forces skilled journalists to make bad decisions on a daily basis.

You may not watch MSNBC but just know that this problem still affects you, too. All the commercial networks function the same – and no doubt that content seeps into your social media feed, one way or the other.

It’s possible that I’m more sensitive to the editorial process due to my background in public radio, where no decision I ever witnessed was predicated on how a topic or guest would “rate.” The longer I was at MSNBC, the more I saw such choices — it’s practically baked in to the editorial process – and those decisions affect news content every day. Likewise, it’s taboo to discuss how the ratings scheme distorts content, or it’s simply taken for granted, because everyone in the commercial broadcast news industry is doing the exact same thing.

But behind closed doors, industry leaders will admit the damage that’s being done.

“We are a cancer and there is no cure,” a successful and insightful TV veteran said to me. “But if you could find a cure, it would change the world.”

As it is, this cancer stokes national division, even in the middle of a civil rights crisis. The model blocks diversity of thought and content because the networks have incentive to amplify fringe voices and events, at the expense of others… all because it pumps up the ratings.

This cancer risks human lives, even in the middle of a pandemic. The primary focus quickly became what Donald Trump was doing (poorly) to address the crisis, rather than the science itself. As new details have become available about antibodies, a vaccine, or how COVID actually spreads, producers still want to focus on the politics. Important facts or studies get buried.

This cancer risks our democracy, even in the middle of a presidential election. Any discussion about the election usually focuses on Donald Trump, not Joe Biden, a repeat offense from 2016 (Trump smothers out all other coverage). Also important is to ensure citizens can vote by mail this year, but I’ve watched that topic get ignored or “killed” numerous times.

Context and factual data are often considered too cumbersome for the audience. There may be some truth to that (our education system really should improve the critical thinking skills of Americans) – but another hard truth is that it is the job of journalists to teach and inform, which means they might need to figure out a better way to do that. They could contemplate more creative methods for captivating an audience. Just about anything would improve the current process, which can be pretty rudimentary (think basing today’s content on whatever rated well yesterday, or look to see what’s trending online today).

Occasionally, the producers will choose to do a topic or story without regard for how they think it will rate, but that is the exception, not the rule. Due to the simple structure of the industry – the desire to charge more money for commercials, as well as the ratings bonuses that top-tier decision-makers earn – they always relapse into their old profitable programming habits.

I understand that the journalistic process is largely subjective and any group of individuals may justify a different set of priorities on any given day. Therefore, it’s particularly notable to me, for one, that nearly every rundown at the network basically is the same, hour after hour. And two, they use this subjective nature of the news to justify economically beneficial decisions. I’ve even heard producers deny their role as journalists. A very capable senior producer once said: “Our viewers don’t really consider us the news. They come to us for comfort.”

Again, personally, I don’t think the people need to change. I think the job itself needs to change. There is a better way to do this. I’m not so cynical to think that we are absolutely doomed (though we are on that path). I know we can find a cure. If we can figure how to send a man to the moon, if Alex Trebek can defy the odds with stage 4 pancreatic cancer, and if Harry Reid can actually overcome pancreatic cancer (he’s now cancer free), then we can fix this, too.

“Not everything that is faced can be changed, but nothing can be changed until it is faced.”

I know James Baldwin wasn’t thinking about MSNBC when he wrote that line in 1962, but those words spoke loudly to me in the summer of 2020. Unfortunately, many of the same ailments are still at stake today. Now maybe we can’t really change the inherently broken structure of broadcast news, but I know for certain that it won’t change unless we actually face it, in public, and at least try to change it.

Through this pandemic and the surreal, alienating lockdown, I’ve witnessed many people question their lives and what they’re doing with their time on this planet. I reckon I’m one of those people, looking for greater meaning and truth. As much as I love my life in New York City and really don’t want to leave, I feel fortunate to be able to return to Virginia in the near term to reconnect with family, friends, and a community of independent journalists. I’m both nervous and excited about this change. Thanks to COVID-19, I’m learning to live with uncertainty.

And so very soon, I’m going to be seeking you out, any one of you who also may sense that the news is fundamentally flawed and is frustrated by it. This effort will start informally but I hope to crystallize a plan for when better, safer days are upon us. On that front, feel free to reach out anytime if you would like to discuss any of this – whether in agreement or not. More than ever, I’m craving a full and civil discourse.

Until next time, thank you for reading. I wish you all well.


363,921 views181 comments

Recent Posts

See All


Apr 10

Your blog has become a valuable resource for me. I always find thought-provoking and insightful content here. moto x3m


Jul 24, 2022

If you examine the early history of print news in the USA there were a variety of newspapers with well known political leanings. Americans gravitated toward whatever perspective they wanted. The news is essentially no different now.

There’s no such thing as “balanced” or subjectivity in journalism. It‘s all political. Welcome to the USA. As a journalist you should know this. Even in your plan to join the “independent“ journalists you’ll find bias in the final product, left, right and center.

All of those subjects you lament about like Covid statistics and vaccine efficacy were available to any INTELLIGENT citizens capable of locating science based journalism and research.


Jul 13, 2022

Thank you! You are AMAZING! I love you, and so do many others who are tired of the absolute @#$% put out on major "news" channels. It would be nice if anyone could challenge the news by including a comment section on EVERY "news" story! We would see how fast "news" would fail and truth would prevail! I truly hope that you receive all the blessings of the Universe and that by your example, more people in this profession would have the guts to tell the truth and stop schilling for the "elites" who think they run the world. They are slowly going down and their ship is sinking, and so are the weak minded fake news pundits. God Bless…


Ampy Galpin
Ampy Galpin
Jul 10, 2022

Wow! Wow and bravo for talking a stand on this. I‘m so happy for you, what a weight you removed from your shoulders. I’m so proud of you and I don’t even know you. Your decision to disconnect your negative deseptive job will liberate your soul. More than half this country know that the media is cancer. I wish you a beautiful stress-free life and thank you for sharing you graceful words of wisdom with us. May God Bless you.


Jan 03, 2021

We're entering a time when it all hits the fan. Arianas of this world need to chicken-in and cash-in. Covid truth Climate truth more Election revelations, deep swamp drownings etc.

Dams will burst so your unsinkable craft will be in for a rocky ride with audiences scrambling aboard from all sides. Good luck and Bon Voyage.

Post: Blog2_Post
bottom of page